Pure Essence Skincare Collection
Pure Essence Beard Care Collection
Our Story
Born and raised in the heart of New York, Shaleen Dove was surrounded by a fast-paced city, endless beauty trends, and a deep appreciation for self-care. But it wasn’t until life led her to Texas that she truly discovered the power of skincare—not just as a routine, but as a necessity.
At 40, Shaleen faced unexpected skin struggles—acne, dark spots, hyperpigmentation, and even recurring styes. The high-end and drugstore products she once trusted no longer worked, leaving her frustrated and searching for a real solution. Determined to heal her skin, she immersed herself in the science of skincare, researching ingredients, formulations, and how they interact with the skin. As someone with vitiligo, she knew she needed gentle yet effective products, free from harsh chemicals.
Her breakthrough came when she turned to nature. Experimenting with botanical ingredients straight from her kitchen, she meticulously crafted formula after formula, determined to create something pure, nourishing, and transformative. After a year of trial and refinement, she perfected an all-natural serum that completely revitalized her skin—lightweight, non-greasy, and deeply hydrating.
A casual Instagram post about her handcrafted serum changed everything. The overwhelming response from friends, family, and even strangers made it clear—this was more than just a personal victory; it was an opportunity to help others.
With a passion for natural beauty and a commitment to high-quality, toxin-free skincare, Shaleen founded Virago Lux—a brand dedicated to handcrafted, all-natural skincare that delivers visible results. Every product is created with intention, blending the finest botanicals to nourish, restore, and enhance skin without compromise.
At Virago Lux, luxury meets nature, and skincare becomes a transformative experience. Shaleen’s mission is simple: to empower others to feel confident in their skin, embrace their natural beauty, and indulge in skincare that truly works.
Experience the power of nature with Virago Lux—your skin will thank you!